The story behind the journey

About Nova Prix

Every year, the world arrives in Monaco. Most will experience what everyone else sees. Nova Prix was created to unlock what very few ever will: private access, exceptional experiences and a place within an extraordinary community.

Discover our story
Nova Prix automotive experience

Who we are

Created for those who already have access to the extraordinary.

Nova Prix was created for those who still seek something they have never experienced before.

More than a journey. A private automotive world.

The Nova Prix world of luxury automobiles and private access

Why we exist

Luxury has become predictable.
We’ve created something unrivalled.

Nova Prix was created to bring together elements that are rarely available in one place: significant automobiles, private circuit access, distinguished hospitality, discreet service and the time to experience them without compromise.

The proposition

We do not assemble itineraries.

We create opportunities that would not otherwise exist.

Nova Prix brings together 100 collector-grade automobiles for the guest convoy, supported by a dedicated operational fleet, technical teams, security and logistics. The distinction matters: the 100 cars define the experience; the support fleet enables it.

Individually, these experiences already exist. We have curated them into something that has never existed before.

How we work

Meticulous preparation. Twelve days without distraction.

The journey may begin at Silverstone, but Nova Prix starts long before the first engine is started.

Routes are driven. Hotels are inspected. Private venues are secured. Concierge, logistics and security operate as one seamless team.

The work behind Nova Prix is extensive. Our guests should never feel it.

What defines us

Precision in every detail. Discretion in every interaction.

01

Collector cars

A guest convoy of 100 significant automobiles selected for provenance, performance and character.

02

Extraordinary access

Private circuit time, notable venues and carefully arranged experiences beyond a conventional itinerary.

03

Personal concierge

Dedicated assistance shaped around each guest before, during and after the Grand Tour.

04

Security & logistics

A discreet operational structure coordinating vehicles, luggage, movements and personal requirements.

05

Year-round privileges

Twelve months of membership for two, extending access through private gatherings and selected occasions.

The complexity remains behind the scenes. The experience never does.

Beyond Monaco

The journey ends. Access remains.

While the route concludes in Monaco, your Nova Prix experience continues.

Throughout the year, Nova Prix Membership provides private driving occasions, considered gatherings, personal service and selected access for members.

Nova Prix was never intended to be experienced once. It was designed to become part of your lifestyle.

“Anyone can travel to Monaco.
Few will experience Nova Prix.”
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